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What Exactly IS Lead Nurturing?
To kick off our discussion of lead nurturing, let’s start with defining the term. DemandGen’s Definition of Lead Nurturing The process of engaging prospects by providing the information and dialogue...
View ArticleThe Basic Recipe For a Lead Nurture
A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of nurtures, I’ve come up with the basic recipe for a successful nurture...
View Article6 Reasons Why Lead Nurturing Matters
As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good idea. But you ARE likely to have colleagues and management that aren’t as...
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Guest Post: Why Marketing Automation
Enjoy this guest post from Erika Goldwater, Director of Marketing, Marketing Automation Institute. Marketing Automation (MA) can help an organization achieve a lot of great things. In fact, I have...
View Article8 Buckets for Successful Lead Nurturing
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of the funnel, drive revenue, and remain relevant in an increasingly competitive...
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What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to get so caught up in the excitement of the technology—all that we can do, and how easy...
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Back to Basics: 6 Top Email Best Practices
When you’ve got innovative solutions and creative ideas about marketing automation coming at you from all directions, it’s easy to lose focus on the basic tactics of your email marketing operations. As...
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Five Top Tips for Lead Nurturing Success
Want to maximize your marketing ROI? Then it’s time to get strategic with your nurturing efforts. Whether you use Marketo, Eloqua, or any other marketing automation system, nurturing is all about...
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What Exactly is Lead Nurturing?
DemandGen’s definition of lead nurturing is “the process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the...
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Salesforce Denormalization Delivers New Power for Nurtures
As marketers become more sophisticated in using marketing automation, we increasingly want to take advantage of opportunity information—data about sales and pending deals—to segment nurtures. When...
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Lead Nurturing: The Payoff for Patient Marketers
This might not surprise you, but despite your team’s best efforts, most of your leads aren’t necessarily going to proceed in an orderly fashion from inquiry through the qualification on to being...
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EBrief: What exactly IS lead nurturing?
Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are the opposite of shotgun-style marketing; they are carefully constructed with a...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide...
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to closed loop revenue reporting. You probably wonder whether your nurtures are actually...
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Five Reasons Your Email Open Rates May Be Low
I should say upfront that I am not a marketer — but I know a lot about emails. I have been building, uploading, templating, tweaking, designing, and deploying emails for more than 7 years as part of...
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Right People, Right Content, Right Time: Trigger-Based Nurturing Really Delivers
Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how you can tie together classic inbound marketing techniques with activity...
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eBrief: Why Lead Nurturing Really Matters?
Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are the opposite of shotgun-style marketing; they are carefully constructed with a...
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Four Steps To Success with Account-Based Nurturing
Traditional nurturing is all about the lead: focusing all your marketing energy on getting an individual interested in your product or service, then driving that person through the funnel to buy....
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Maximizing Your Content Exposure: BrightInfo
When you discover something great, like a new coffee shop or a scenic hiking trail, it can pose an interesting problem: do you keep it to yourself so it doesn’t get too popular, or do you share it so...
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Increase Adoption and Transactions with an Automated New Customer Welcome...
You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and keep that customer for life. A great way to start is with an automated...
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